Given today´s market dynamics, Mobile Operators need to find a way of quickly answer to new market demands. Thus, the need for a Service Creation Environment for developing mobile services becomes intense.
IN Switch´s Service Builder was specifically designed to fulfill this need. Services ranging from simple to very complex ones can be created using Service Builder by dragging and dropping nodes or building blocks, linking them together, and configuring flow conditions. Software development skills are not needed for creating new services, since they are created using a Graphical User Interface (GUI). In this way, marketing ideas are quickly translated into an active, ready-to-launch service by designing the corresponding service flow diagram.