Value Added Services are in many ways the killer applications of the mobile ecosystem. In other words, customers are constantly pushing Mobile Operators to explore new services and come up with new ideas to enhance the customer experience. Also, as Average Minutes of Usage and Voice ARPU decreases, and the mobile market enters a more mature stage, operators need to seek for additional ways to generate revenue.
IN Switch VAS solutions include a wide range of platforms and services to overcome this challenge. Multi-service platforms as well as more specific VAS applications with segmentation features are offered to help operators launch new services in a fast and cost-effective way.